DOUGLAS W. HUBBARD is the inventor of Applied Information Economics (AIE), a measurement methodology that has earned him critical praise from The Gartner Group, Giga Information Group, and Forrester Research.

He is an internationally recognized expert in the field ofIT value and is a popular speaker at numerous conferences. He has written articles for Information Week, CIO Enterprise, and DBMS Magazine. Formerly withCoopers & Lybrand, he has over 20 years' experience in IT management consulting, including 12 years experience specifically in teaching organizations to use his AIE method, which has been applied by dozens of largeFortune 500 IT investments, military logistics, venture capital, aerospace, and environmental issues.

He is currently president of Hubbard Decision Research.